Black Friday: Consumers advised that the majority of deals are not cheaper

The majority of Black Friday offerings don't actually offer reductions, so shoppers looking for deals should beware.

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According to consumer advocacy group Which?,

an analysis of more than 200 deals from Black Friday last year revealed that 98% were available at a lower or constant price at other points in the year.

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The warning comes as retail specialists Springboard predicted that there will be 12.8% more customers visiting UK stores on Black Friday than there will have been in 2021.

The rising cost of living is putting further pressure on many people to save money.

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The busiest days for shopping in stores are Black Friday and Cyber Monday.

In previous years, there has been a shopping frenzy marked by lengthy lines, bare shelves, and images of shoppers squabbling over the last of the available goods.