Black Friday: Consumers advised that the majority of deals are not cheaper
The majority of Black Friday offerings don't actually offer reductions, so shoppers looking for deals should beware.
According to consumer advocacy group Which?,
an analysis of more than 200 deals from Black Friday last year revealed that 98% were available at a lower or constant price at other points in the year.
The warning comes as retail specialists Springboard predicted that there will be 12.8% more customers visiting UK stores on Black Friday than there will have been in 2021.
The rising cost of living is putting further pressure on many people to save money.
The busiest days for shopping in stores are Black Friday and Cyber Monday.
In previous years, there has been a shopping frenzy marked by lengthy lines, bare shelves, and images of shoppers squabbling over the last of the available goods.